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Gleb_Tsipursky comments on Marketing Rationality - Less Wrong Discussion

28 Post author: Viliam 18 November 2015 01:43PM

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Comment author: Vaniver 18 November 2015 10:29:41PM 3 points [-]

The short version of my reaction is that when it comes to PR, it's better to be right than to be quick.

I expect II's effect is small, but seems more likely to be negative than positive.

Comment author: MrMind 19 November 2015 09:05:00AM 2 points [-]

The short version of my reaction is that when it comes to PR, it's better to be right than to be quick.

I don't understand how this could possibly be true, for any common notion of "better". Imagine that British Petroleum responded only now to the leak disaster with a long, detailed technical report about how it was not their fault.
The public opinion would have already set catastrophically against them.

Comment author: Vaniver 19 November 2015 04:01:05PM 3 points [-]

Movement-building is categorically different from incident response. I agree that transparency and speed are the important features when it comes to incidents.

But when it comes to movement building, it seems like a bad first impression is difficult to remove, and questions of where to draw new adherents from has a significant impact on the community quality. One also has to deal with the fact that many people's identities are defined at least in part negatively--if something is a thing that those people like, then they'll dislike it because of the anticorrelation of their preferences with their enemies.

Comment author: Elo 19 November 2015 10:21:18AM 1 point [-]

The short version of

I think you might be treating the premise given in an uncharitable way.

If however you suggest that, more frequently than not - "it's better to be quick than to be right" (the opposite opinion) - then carry on.

Which is it?

Comment author: Gleb_Tsipursky 19 November 2015 12:45:12AM 2 points [-]

I'm curious why you think the effect will be small and negative. Here is the broad strategy that we have. I'd like your thoughts on it and how to optimize it - always looking for better ways to do things.