Just wanted to clarify that people who are reading Lifehack are very much used to the kind of material there - it's cognitively easy for them and they don't perceive it as a gimmick. So their first impression of rationality is not as a gimmick but as something that they might be interested in. After that, they don't go to the Less Wrong website, but to the Intentional Insights website. There, they get more high-level material that slowly takes them up the level of complexity. Only some choose to go up this ladder, and most do not. Then, after they are sufficiently advanced, we introduce them to more complex content on ClearerThinking, CFAR, and LW itself. This is to avoid the problem of Endless September and other challenges. More about our strategy is in my comment.