I actually spoke to Anna Salamon about this, and she shared that CFAR started by trying a broad outreach approach, and found it was not something they could make work. That's when they decided to focus on workshops targeting a select group of social elites who would be able to afford their high-quality, high-priced workshops.

And I really appreciate what CFAR is doing - I'm a monthly donor. I think their targeting of founders, hackers, and other techy social elites is great! They can really improve the world through doing so. I also like their summer camps for super-smart kids, and training for Effective Altruists, too.

However, CFAR is not set up to do mass marketing, as you rightly point out. That's part the reason we set up Intentional Insights in the first place. Anna said she looks forward to learning from what we figure out and collaborating together. Also working with ClearerThinking as well, which I described in my comment here.