I'd be curious to hear why you think Intentional Insights is botching it if you think that is the case - it's not clear from your comment.

However, I disagree with the premise that someone botching something means other people won't do it. If that was the case, then we would have never had airplanes, for example. People will be actually more likely to try it in order to do something better because they see something has been done before and know the kind of mistakes that were made.