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Tem42 comments on Marketing Rationality - Less Wrong Discussion
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It might be useful to identify what exactly trips your snake-oil sensors here. Mine were tripped when it claimed to be science based but referenced no research papers, but other than that it looked okay to me.
Unless you mean simply the site that it is posted on smells of snake oil. In that case I agree, but at the same time, so what? The people that read articles on that site don't smell snake oil, whether they should or not. If the site provides its own filter for its audience, that only makes it easier for us to present more highly targeted cognitive altruism.
To clarify about the science-based point, I tried to put in links to research papers, but unfortunately the editors cut most of them out. I was able to link to one peer-reviewed book, but the rest of the links had to be to other articles that contained research, such as this one from Intentional Insights itself.
Yup, very much agreed on the point of the site smelling like snake oil, and this enabling highly targeted cognitive altruism.