(Both agreeing with and refining your position, and directed less to you than the audience):
Personally, I'm at level 21, and I'm trying to raise the rest of you to my level.
Now, before you take that as a serious statement, ask yourself how you feel about that proposition, and how inclined you would be to take anything I said seriously if I actually believed that. Think about to what extent I behave like I -do- believe that, and how that changes the way what I say is perceived.
http://lesswrong.com/lw/m70/visions_and_mirages_the_sunk_cost_dilemma/ <- This post, and pretty much all of my comments, had reasonably high upvotes before I revealed what I was up to. Now, I'm not going to say it didn't deserve to get downvoted - I learned a lot from that post that I should have known going into it - but I'd like to point out the fundamental similarities, but scaled up a level, between what I do there, and typical rationalist "education". "Here's a thing. It was a trick! Look at how easily I tricked you! You should now listen to what I say about how to avoid getting tricked in the future." Worse, cognitive dissonance will make it harder to fix that weakness in the future. As I said, I learned a -lot- in that post; I tried to shove at least four levels of plots and education into it, and instead, turned people off with the first or second one. I hope I taught people something, but in retrospect, and far removed from it, I think it was probably a complete and total failure which mostly served to alienate people from the lessons I was attempted to impart.
The first step to making stupid people slightly less stupid is to make them realize the way in which they're stupid in the first place, so that they become willing to fix it. But you can't do that, because, obviously, people really dislike being told they're stupid. Because there are some issues inherent in approaching other people with the assumption that they're less than you, and that they should accept your help in raising them up. You're asserting a higher status than them. They're going to resent that, and cognitive dissonance is going to make them decide that the thing you're better at, either you aren't, or that it isn't that important. So if you think that you can make "stupid people slightly less stupid", you're completely incompetent at the task.
But... show them that -you- are stupid, and show them you becoming less stupid, and cognitive dissonance will tell them that they were smarter than you, and that they already knew what you were trying to teach them. That's a huge part of what made the Sequences so successful - riddled throughout it were admissions of Eliezer's own weakness. "This is a mistake I made. This is what I realized. This is how I started to get past that mistake." What made them failures, however, is the way they made those who read them feel Enlightened, like they had just Leveled Up twenty times and were now far above ordinary plebeians. The critical failure of the Sequences is that they didn't teach humility; the lesson you -should- come away from them with is the idea that, however much Less Wrong you've become, you're still deeply, deeply wrong. And that's okay.
Which provokes a dilemma. Everybody who wants to teach rationality to others, because it leveled them up twenty times and look at those stupid people falling prey to the non-central fallacy on a constant basis, are completely unsuitable to do so.
So did I succeed? Or did I fail? And why?
This is a pretty confusing point. I have plenty of articles where I admit my failures and discuss how I learned to succeed.
Secondly, I have only started publishing on Lifehacker - published 3 so far - and my articles way outperform the average of being shared under 1K. This is the average for experienced and non-experienced writers alike. My articles have all been shared over 1K times, and some twice as much if not more. The fact that they are shared so widely is demonstrable evidence that I understand my audience and engage it well.
BTW, curious if any of these discussions have caused you to update on any of your claims to any extent?
What is your opinion on rationality-promoting articles by Gleb Tsipursky / Intentional Insights? Here is what I think:
Trying to teach someone to think rationally is a long process -- maybe even impossible for some people. It's about explaining many biases that people do naturally, demonstrating the futility of "mysterious answers" on gut level; while the student needs the desire to become stronger, the humility of admitting "I don't know" together with the courage to give a probabilistic answer anyway; resisting the temptation to use the new skills to cleverly shoot themselves in the foot, keeping the focus on the "nameless virtue" instead of signalling (even towards the fellow rationalists). It is a LW lesson that being a half-rationalist can hurt you, and being a 3/4-rationalist can fuck you up horribly. And the online clickbait articles seem like one of the worst choices for a medium to teach rationality. (The only worse choice that comes to my mind would be Twitter.)
On the other hand, imagine that you have a magical button, and if you press it, all not-sufficiently-correct-by-LW-standards mentions of rationality (or logic, or science) would disappear from the world. Not to be replaced by something more lesswrongish, but simply by anything else that usually appears in the given medium. Would pressing that button make the world a more sane place? What would have happened if someone had pressed that button hundred years ago? In other words, I'm trying to avoid the "nirvana fallacy" -- I am not asking whether those articles are the perfect vehicle for x-rationality, but rather, whether they are a net benefit or a net harm. Because if they are a net benefit, then it's better having them, isn't it?
Assuming that the articles are not merely ignored (where "ignoring" includes "thousands of people with microscopic attention spans read them and then forget them immediately), the obvious failure mode is people getting wrong ideas, or adopting "rationality" as an attire. Is it really that wrong? Aren't people already having absurdly wrong ideas about rationality? Remember all the "straw Vulcans" produced by the movie industry; Terminator, The Big Bang Theory... Rationality already is associated with being a sociopathic villain, or a pathetic nerd. This is where we are now; and the "rationality" clickbait, however sketchy, cannot make it worse. Actually, it can make a few people interested to learn more. At least, it can show people that there is more than one possible meaning of the word.
To me it seems that Gleb is picking the low-hanging fruit that most rationalists wouldn't even touch for... let's admit it... status reasons. He talks to the outgroup, using the language of the outgroup. But if we look at the larger picture, that specific outgroup (people who procrastinate by reading clickbaity self-improvement articles) actually aren't that different from us. They may actually be our nearest neighbors in the human intellectual space. So what some of us (including myself) feel here is the uncanny valley. Looking at someone so similar to ourselves, and yet so dramatically different in some small details which matter to us strongly, that it feels creepy.
Yes, this whole idea of marketing rationality feels wrong. Marketing is like almost the very opposite of epistemic rationality ("the bottom line" et cetera). On the other hand, any attempt to bring rationality to the masses will inevitably bring some distortion; which hopefully can be fixed later when we already have their attention. So why not accept the imperfection of the world, and just do what we can.
As a sidenote, I don't believe we are at risk of having an "Eternal September" on LessWrong (more than we already have). More people interested in rationality (or "rationality") will also mean more places to debate it; not everyone will come here. People have their own blogs, social network accounts, et cetera. If rationality becomes the cool thing, they will prefer to debate it with their friends.
EDIT: See this comment for Gleb's description of his goals.