Agreed but I think I'm more willing to call lifestyle choices, and in particular the means by which medical experts can guide the lifestyle choices of their patients, 'cultural technology' or something similar. One can know that some exercises will fix the patient's back pain, but not know how to get the patient to do those exercises. (Even if the patient is you!)
Strechting the meaning of the term technology that way is baily-and-moat. For large parts of the medical community "technology" refers to something you can in principle patent.
Even if you see the notion more broadly the mental model of medical experts using cultural technology to get patients to comply isn't the only way you can think.
You can also practice the values of what Kant called enlightenment where individuals engage in self-chosen actions because they can reason. With enlightment values it becomes important to educate people but how the ...
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