One cannot help but be aware, in 1958, that there is far less suspicion and misgiving among intellectuals concerning general semantics and general semanticists than prevailed ten and twenty years ago. Indeed, a certain receptivity is noticeable. The term 'semantics' itself is now frequently heard on the radio, TV and the public speaking platform and it appears almost as frequently in the public print.

Not everything that has 'semantics' written on it is 'general semantics'. The academic seminars on semantics rather see themselves in the tradition of linguistics.