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Makes sense then. He got to know you quite well, and realized that a 'direct' style would work best for you.
That's not really what's happening, though. The techniques are there to change the image you're presenting and ensure that it reflects you at your best and most attractive. That's why 'the inner game' (changing yourself) and 'the outer game' (changing your social image/approach) are largely seen as complementary and mutually reinforcing.