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Nornagest comments on A Rationalist Guide to OkCupid - Less Wrong Discussion
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There's a difference: on OKC you can filter people based on whatever, in non-OKC situations you don't have that information available to you. I only have the woman's looks (and the women have a perv-o-meter) to notice.
Re-reading your article I think a better way to describe this is "approaches with comparative advantages" and "approaches without comparative advantages".
You have context. If you meet a woman at a bar, she's probably the kind of person that hangs out at bars. At an Iron Maiden concert, she's probably a metalhead. At a climbing gym, she's probably athletic and at least a little outdoorsey. Even if you just ran into her in a Starbucks, it's still one Starbucks in one neighborhood, and she was there and not somewhere else for a reason. You're filtering, but you're filtering less on what she wrote in one of the little boxes and more on what you both bothered to show up for -- which can actually end up being a stronger filter.
And if you talk to her for a couple minutes, you have more than that. That's true on OKCupid, too, but striking up a conversation there is a stronger indicator of interest than it is in person, so people might be more reluctant to indulge it.