Of course, they're very clearly trying to push a right wing traditional morals agenda, with a bit of dressing up to make it appear balanced to the unobservant. Their other major video is even more overtly propaganda.

I just find it fascinating to watch this kind of attempt at manipulating people's views, especially when a bunch of smart people have clearly tried to work out how to get their message across as effectively as possible. Being aware of those tricks seems likely to offer some protection against them being used to try and push me in ways I may be more susceptible, and knowing the details of what as been used to shape certain opinion means I am better prepared if I get in a debate with people who have been persuaded by them.