So again, it's not about glaciers per se
It's not about glaciers persay, but it very much is about 'glaciers in popular culture'. You could call what he does scholarship as opposed to science, but either way it's something related to glaciers, that people might be interested in.
It reminds me of a scene in The Twelve Chairs where Ostap Bender, a con man, pretends to be a chess grand master and gives a lecture about chess, for money, despite actually being quite a bad chess player:
...“Comrades!” he said in a marvelous voice. “Comrades and brothers in chess, the subject of my lecture today will be the same thing I spoke about—and, I have to admit, not without success—in Nizhny Novgorod a week ago. The subject of my lecture is an idea for a fruitful opening move. What exactly is an opening move, comrades, and what exactly, comrad
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