I've seen multiple people having an "awakening" type experience where they value logic over all else, understanding they know nothing and hunger for knowledge. They also want to spread it because it is too unbelievable. It's metaphorically a connection between the emotional and rational part of the brain. They also see how obvious their past behavior was for whatever flawed value they had.

What it seems to be is the next step of humanity - religion, money, have been similar. This will spread.

There's also a temporary feeling of euphoria. Sense of peace. The awakening happens in an instant and is permanent. Thus it could be called that. Or a paradigm shift. Or catharsis. Enlightenment, whatever.

It's basically submitting your current core, most important value, to logic. Salvation. Gain the safety of logic over whatever you currently have.