If you make 100 loaves and sell them for 99 cents each, you've provided 1 dollar of value to society, but made 100 dollars for yourself.
Total, $101. (Society also includes you.)
If you make 100 loaves and give them away to those who can't afford it, you've provided 100 dollars of value to society, but made zero for yourself.
Total, $100.
Total $100 in both cases, because you only earn $99 in the first case.
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