On storytelling (developing a movie script in particular).
John Truby, The Anatomy of Story. 22 Steps to Becoming a Master Storyteller
I haven't actually read other books on movie scripts, but I have read a number of comparision reviews that overwhelmingly recommend this one. I have also read Joe Vitale's books, Springboard by Demming, a number of books on Seth Godin and Made to Stick and other books by Heath brothers. Truby's book excels as a textbook. He also taught tens of thousands of people.
Also humans. We demonstrate that intelligences are often (usually) misled by the proxy inidcators.