Rico@trojan-tec.com

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A few weeks back, I stumbled upon the term ‘Illiquid’ in relation to real estate portfolios. Funny enough, as I’m tweaking my resume today, trying to explain how I’m a Generalist—a “Jack of all trades, Master of none”—this post popped up on my morning feed.

After reading this post and some reflection, I’ve come to a firm conclusion:

We, the Generalists—the Illiquid—are the unsung magicians and alchemists of the workplace. We’re not just part of the teams we support; we’re the glue, the linchpins, the ones who can turn chaos into clarity. We don’t just follow SOPs—we write them. We define company culture (for better or worse). We’re the ones fixing the broken, calming the storms, and, yes, sometimes we’re the unofficial therapists.

We out-founder the founders, we out-C-suite the C-suites. We’re Ray Donovan with an MBA (okay, not all of us have that degree—I don’t).

We’re the people they tell legends about—the ones who saved the deal from falling apart or brought a key client back from the brink. We’re the ones that customers insist on dealing with…... 😏

We even water down our whiskey when dining with clients—not because we’re playing it safe, but because we’ve got BJJ at 6 a.m. the next day. No such thing as a day off. We live for this, even when we love to hate it.

“Jack of all trades, master of none… but still better than being a master of just one.” 😌

Now, explain to me why it’s impossible to put all this into a resume without turning it into a 15-page epic that starts with your first lemonade stand at age three. And let’s be honest, if you were hiring, you wouldn’t read that shit either.

So what do we Generalists do? We dumb it down, keep it simple, and get in the door.

But the truth is… they don’t know how much they need us until we’re already there.

Thank you Vaishnav92

Rico Bruno