Brief summary: Dawkins demonstrates a classic "Prisoner Dilemma AI tournament". No big surprise to us today, but at the time the revelation that Tit for Tat is one of -- if not *the* -- most effective strateg(y|ies) was a surprising result. He goes on to demonstrate animals employing the Tit for Tat strategy. Assumptions of generosity, with vengefulness, appear to be strongly selected for.
It was really surprising? That's... odd. What were they expecting?
Dawkins himself said it; they believed that "sneaky cheaters" would prosper more. This is a common intuition even today. It turns out that Tit for Tat remains a very robust strategy, despite its apparent lack of sophistication, in prisoner-dilemma trials. There was a run just a month or two back that was all the rage on Discussion on LW.