Social reality and culture work a lot like improv comedy. We often don't know "who we are" or what's going on socially, but everyone unconsciously tries to establish expectations of one another. Understanding this dynamic can give you more freedom to change your role in social interactions.
For what it’s worth, the mythic mode name I usually give the social web is “Fate”, and the mythic name I give scripts played out in the web is “fates”. As in, “It’s his fate to be poor, so Fate will see to it that his business does not succeed.”