As part of my broader project of promoting rationality to a wide audience , I published an article in Salon entitled "Get Donald Trump out of my brain: The neuroscience that explains why he’s running away with the GOP." I'd welcome your thoughts on this article itself, and also meta-comments on the strategy of using mindkillers such as politics to raise the sanity waterline by smuggling in rationality memes into such popular and populist venues.
Not sure how you see Bulverism here.
Deciding that you need a "neuroscience" explanation as to why Trump has supporters is Bulverism. You're assuming that Trump's supporters don't support him based on legitimate arguments and concerns. After all, if they did so there would be no need to provide some other explanation of why they support Trump.