Kleros provides a system that allows smart contract in natural language to be written by letting randomly drafted juries evaluate the contract. It seems to me that this principle is incredibly powerful for all sorts of real world applications whether it's arbitrating the outcome of a prediction market or making sure that the events listed in the prediction market follow rules spelled out in natural language.
At the moment it seems like Ethereums transaction costs are still limiting the utility of Kleros but either further progress in Ethereum or a Ethereum Virtual Machine on another chain is likely soon able to allow Kleros to provide the services more cheaply.
Kleros Market cap is currently at $58,597,050 (with $73,236,896 fully diluted) which is relatively low compared to other crypto-assets especially given that it has potentially so much real world use-cases compared to a lot of other blockchain projects without real world usecases. Either there's some argument against Kleros that I'm not seeing or it should be valued 100-1000X of what it's current value happens to be.
I don't know the specifics in this case, but it's possible the valuation is "low" because it's really easy to compete with this company (just hire your own juries). So the company might provide a lot of value but not be able to extract very much of it for itself.
It's not easy to compete because there are network effects. If you hire your own jury than you are responsible for picking jurors which means that people have to trust your decisions about how to pick jurors.
The more active jurors you have the harder it is to manipulate juries in your favor.