In his recent post, rhollerith wrote,
I am more likely than not vastly better off than I would have been if <I had made decision X>
This reminded me of the slogan for the water-filtration system my workplaces uses,
We're 100% sure it's 99.9% pure!
because both sentences make a claim and give an associated probability for it. Now in this second example, the actual version is better than the expectation-value-preserving "We're 99.9% sure it's 100% pure", because the actual version implies a lower variance in outcomes (and expectation values being equal, a lower variance is nearly always better). But this leads to the question of why rhollerith didn't write something like "I am almost certainly at least somewhat better off than I would have been...".
So I ask: when writing nontechnically, do you prefer to give a modest conclusion with high confidence, or a strong conclusion with moderate confidence? And does this vary with whether you're trying to persuade or merely describe?
(Also feel free to post other examples of this sort of statement from LW or elsewhere; I'd search for them myself if I had any good ideas on how to do so.)
They're obviously not completely equivalent, but in cases where your measurements form some Gaussian (or similar) distribution, which is very common, the you have the choice of saying things like (to use the water-purifying example), "we're 85% confident it's at least 99.97% pure", "we're 97.7% confident it's at least 99.3% pure", "We're 99.9% confident it's at least 98.5% pure", etc., etc., each of which represents a different part of the curve. Now obviously the most complete answer here would be to say "our data are decribed by a Gaussian of mean X and st. dev. Y", but people don't frequently do that in informal contexts, so how do you reduce it to one claim with one confidence?
Would you go into why that is? It doesn't seem intuitive to me at all. Why shouldn't a relationship improve your life by just a small amount?
My rule of thumb is to say I'm about 95% sure that the true value is within two standard deviations of the mean. It's usually a pretty good compromise, easy to reason with intuitively (try it!), and if your readers actually care about this you can always tack on a little parenthetical note that says "(Gaussian distribution, mean = X, std. dev. = Y)". Or stick it in a footnote, or whatever you can manage without terrifying your readers.