I discuss melatonin's effects on sleep & its safety; I segue into the general benefits of sleep and the severely disrupted sleep of the modern Western world, the cost of melatonin use and the benefit (eg. enforcing regular bedtimes), followed by a basic cost-benefit analysis of melatonin concluding that the net profit is large enough to be worth giving it a try barring unusual conditions or very pessimistic safety estimates.
Full essay: http://www.gwern.net/Melatonin
That makes sense - but let me add that the idea that it is a myth that bedtimes must be enforced fits another observation: parents also seem to believe that they have to persuade or force their children to eat; yet in big families where no one can make sure everyone eats, all the children learn quickly to eat on their own.
They do? I would be very surprised at parents who believed this. Eating satisfies a natural desire and feels good. Sleeping means stopping the fun thing you're doing and lying down in a dark room; why would kids want to do that?