I'm not a programmer. I wish I were. I've tried to learn it several times, different languages, but never went very far. The most complex piece of software I ever wrote was a bulky, inefficient game of life.
Recently I've been exposed to the idea of a visual programming language named subtext. The concept seemed interesting, and the potential great. In short, the assumptions and principles sustaining this language seem more natural and more powerful than those behind writing lines of codes. For instance, a program written as lines of codes is uni-dimensional, and even the best of us may find it difficult to sort that out, model the flow of instructions in your mind, how distant parts of the code interact together, etc. Here it's already more apparent because of the two-dimensional structure of the code.
I don't know whether this particular project will bear fruit. But it seems to me many more people could become more interested in programming, and at least advance further before giving up, if programming languages were easier to learn and use for people who don't necessarily have the necessary mindset to be a programmer in the current paradigm.
It could even benefit people who're already good at it. Any programmer may have a threshold above which the complexity of the code goes beyond their ability to manipulate or understand. I think it should be possible to push that threshold farther with such languages/frameworks, enabling the writing of more complex, yet functional pieces of software.
Do you know anything about similar projects? Also, what could be done to help turn such a project into a workable programming language? Do you see obvious flaws in such an approach? If so, what could be done to repair these, or at least salvage part of this concept?
An evening? Depends on what you mean by "Tetris" and the target quality. I did a two player Tetris-over-network for a class once (the opponent gets an additional garbled line when you clear multiple lines). It's easy, which is part of the problem: with enough expertise, it can become boring, you don't learn as much new stuff, it becomes more like laying bricks, not designing intricate machines or learning the principles of their operation.
An estimate that I heard on multiple occasions, disbelieved, and then witnessed come true, is that it takes about 4 years of hands-on experience for an enthusiastic smart adult to conquer the learning curve and as a result lose enthusiasm for software development in the abstract (so that you'd need something special about the purpose of the activity, not just the activity itself). I don't know about the probability of this happening, but the timescale seems about right.