I wrote a blog post arguing that people sign up for cryo more for peace of mind than for immortality. This suggests that cryo organizations should market towards the former desire than the latter (you can think of it as marketing to near mode rather than far mode, in Hansonian terms).
Perhaps we've been selling cryonics wrong. I'm signed up and feel like the reason I should have for signing up is that cryonics buys me a small, but non-zero chance at living forever. However, for years this should didn't actually result in me signing up. Recently, though, after being made aware of this dissonance between my words and actions, I finally signed up. I'm now very glad that I did. But it's not because I now have a shot at everlasting life.
http://specterdefied.blogspot.com/2015/06/a-cryo-membership-buys-peace-of-mind.html
For those signed up already, does peace-of-mind resonate as a benefit of your membership?
If you are not a cryonics member, what would make you decide that it is a good idea?
That kind of misses the point. There are lots of neckslaces that have peace sign on them, but they're not at all a good signal of pacifism, or nuclear disarmament (what the peace sign originally stood for). Think of how many people where a ying yang because it looks cool instead of to convey an affinity, much less a dedication to, for Taoist ideals.
It is because the necklace is expensive and represents an actual (if small) step towards destroying the awful-thing, that it is good signalling.
Part of this is because the more expensive the thing and the more marginal the benefit, the more it shows dedication to the cause. This is basic commitment effects. But there's another thing. Signing up for cryonics doesn't just signal that you don't like death, it signals that you're prepared to do something about it. Complaining is common. Doing something isn't.
Also, I'm not sure why anyone would want alcor (or anyone) to offer such necklaces. Don't we want' people to sign up for cryonics?