My theory on why North Korea has stepped up its provocation of South Korea since their nuclear missle tests is that they see this as a tug-of-war.
Suppose that North Korea wants to keep its nuclear weapons program. If they hadn't sunk a ship and bombed a city, world leaders would currently be pressuring North Korea to stop making nuclear weapons. Instead, they're pressuring North Korea to stop doing something (make provocative attacks) that North Korea doesn't really want to do anyway. And when North Korea (temporarily) stops attacking South Korea, everybody can go home and say they "did something about North Korea". And North Korea can keep on making nukes.
This seems like a variant of the Overton Window.
And more generally this seems to be an instance of the anchoring and adjustment heuristic. In this case the anchor is the present situation (North Korea bombing stuff), and South Korea is evaluating the acceptableness of a policy option. Change the anchor and - voila - the evaluation changes.
Taking advantage of an enemy's thinking flaws is one of the most effective ways a small organization can influence a larger opponent. Distractions and disruptions can prompt overreaction or under-reaction. In the case of 9/11 or WikiLeaks, possibly overreaction by the US government. In the case of North Korea, possibly under-reaction by South Korea.