There's a contrarian theory presented by Robin that people go to highly reputable schools, visit highly reputable hospitals, buy highly reputable brands etc. to affiliate with high status individuals and institutions.
But what would a person who completely didn't care about such affiliations do? Pretty much the same thing. Unless you know a lot about schools, hospitals, and everything else, you're better off simply following prestige as proxy for quality (in addition to price and all the other usual criteria). There's no denying that prestige is better indicator of quality than random chance - the question is - is it the best we can do?
It's possible to come up with alternative measures, which might correlate with quality too, like operation success rates for hospitals, graduation rates for schools etc. But if they really indicated quality that well, wouldn't they be simply included in institution's prestige, and lose their predictive status? The argument is highly analogous to one for efficient market hypothesis (or to some extent with Bayesian beauty contest with schools, as prestige might indicate quality of other students). Very often there are severe faults with alternative measures, like with operation success rates without correcting for patient demographics.
If you postulate that you have better indicator of quality than prestige, you need to do some explaining. Why is it not included in prestige already? I don't propose any magical thinking about prestige, but we shouldn't be as eager to throw it away completely as some seem to be.
Consider the analogous hypotheses about attractive real estate brokers, which are in higher demand. You might claim that broker attractiveness is just an indicator of broker quality. One hypothesis says attractive brokers are in more demand mostly because they sell houses faster, while another hypothesis says the are in more demand mostly because people like to hang out with attractive people. We could compare these theories empirically by seeing if in fact attractive brokers sell houses faster or for more money. If they don't, or if their gains aren't enough to cover their added costs, the second hypothesis would be favored.
The second hypothesis would not be favored, even if the data turned out to be so.
As far as I know, nobody has done such tests, or at least no such test is in public knowledge. So obviously it couldn't have been incorporated in prestige yet.
When averaged over all human activities, it's not too hard to see that physically attractive people perform somewhat better. Incorporating it as part of default prestige mix makes sense when we don't know anything about real estate brokers.
If we suddenly came out with super-precise quality metrics for some field, it woul... (read more)