I am confused.
Suppose you are in charge of estimating the risk of catastrophic failure of the Space Shuttle. From engineers, component tests, and guesswork, you come to the conclusion that any given launch is about 1% likely to fail. On the strength of this you launch the Shuttle, and it does not blow up. Now, with this new information, what is your new probability estimate? I write down
P(failure next time | we observe one successful launch) = P (we observe one successful launch | failure next time) * P(failure) / P(observe one success)
or
P(FNT|1S) = P(1S|FNT)*P(F)/P(S)
We have P(F) = 1-P(S) = 0.03. Presumably your chances of success this time are not affected by the next one being a failure, so P(1S|FNT) is just P(S) = 0.97. So the two 97% chances cancel, and I'm left with the same estimate I had before, 3% chance of failure. Is this correct, that a successful launch does not give you new information about the chances of failure? This seems counterintuitive.
Imagine that your "component test and guesswork" is launching shuttle after shuttle, and seeing how many blow up. You could get the 1% figure by
Even though both could be described as "1% likely to fail", it's clear that you have much more confidence in that figure in the second scenario; observing one extra successful launch will shift your confidence around more in the first scenario than in the second.
As others said, you should have a probability distribution over the frequency of failure (a Beta distribution I believe), that should peak near 1%, but the peak will be much sharper in the second scenario than in the first.