I have noticed that given how much I identify as a rationalist, how much I have in common with the community here, how important I consider it, etc. I have surprisingly little instant in group identification with community members compared to other online communities. There seem to be an aspect of social involvement that LW does bad at. And there is one thing lacking that to me seems the obvious first suspect; the lack of of-topic unstructured chatter.
What I do when I feel that I identify with some continuity online is in fact not usually the thing the community is ABOUT. Instead, it's the things that grow out of the sides; forum games, members art projects, photo share threads, fanworks. I can speculate on why this happens this is so, but it dosn't seem very useful at the moment, I'm not highly confident on any specific theory, and most will probably find it fairly obvious anyway.
LW, however, has no real room for this. Even in the discussion section, things that are not reasonably on topic will be punished with negative karma. Now, this is obviously needed, but one must still recognize there IS a prise to being so structured and focused on a single goal when humans naturally tend not to be. Look for third options.
Now, I have a specific solution in mind, but I'm going to hold of on proposing it and see if you come up with something better before I post my idea.
EDIT: My suggestion has now been added in the comments, please check it out.
What about a whole "sub-site" for this kind of stuff? Like a forum with structured subject fields. I use Arch Linux, and most Linux distros have such a structure. See Arch's HERE and, for a comparison and much larger distro's setup, see Ubuntu's HERE.
I propose it because I think the structure is nice and provides what is being sought after -- a place for serious, problem-solving (like the boards for hardware, networking, and kernel issues) and fun (in Arch, forums like "Try This" and (duh) "Off-Topic").
The advantage is that stuff gets contained and the top-level and discussion boards aren't flooded with stuff people don't care about if they came for rationality. You could also follow topics you're interested in (I follow an Arch forum on Desktop Screenshots, as I'm interested to see what people do with their organization for example).
I think a "Users' forum" template is, essentially, what's being suggested by the post author HERE. I'm a member of tons of forums and they all have something like this -- a place for problem solving and a place for personal stuff. Woodworking forums have places to talk about the new tools you just bought or share pictures of your projects for example.
Oh, perhaps this would be quite restrictive and/or controversial based on various opinions of the particular media avenue... but what about a private Facebook group for LW users? You could start discussion threads, post pictures... just another thought.
The problem with this is someone would have to pay for another server, domain, etc. and that it's be a lot harder to do stuff like integrate with stuff like the karma system.