Have you ever convinced a religious person to become atheistic? How did you do this? How long did it take? Were the people in some sort of life crisis, or were they just living along?
This is probably a quite difficult task of persuasion. So stories how people were successful at it could be very interesting to improve ones' persuasion abilities.
Relatedly, it might be interesting to know what religious groups have gathered on techniques to convert people to their religion - are there some manuals/techniques floating around?
The 2011 survey has us at only 8% female. That may be progress, but for me, it still isn't good enough. I am going to come right out and say that I WANT a more balanced gender representation on LW and in rationalism in general.
When it comes to recruiting there are two completely separate issues: 1) Getting People in The Door, and 2) Keeping Them.
Right now the discussion seems focused on Getting Females in The Door, so that is what I will focus on here.
How do people join this community?
MileyCyrus mentions that OB/LW draws its readers from crowds that tend to be male-dominated. I think this is true, but it is not something that we can change within a generation:
LW draws its from the computer science, transhumanist, etc, communities.
These communities are mainly male.
Therefore LW will end up mainly male.
So looking at this, if we want to have LW more gender-balanced, we either have to have more females in the computer/transhumanist/etc communities, or we have to draw from a more gender-balanced crowd. None of these seem like feasible strategies, so we have to ask:
What is another way to Get People In The Door?
Another way people join communities is when they are "converted" by their friends. I am going to generalize here, and say that most male LWers tend to hang out with other males (because they tend toward the aforementioned computer/transhumanist/etc male-dominated communities). So when male LWers tell their friends about LW, they are probably telling other males.
If we want them to tell FEMALES about LW, there is a pretty high probability that the one female they spend the most time with is their SO, and so that will be the one female our generic male LWer is most likely to tell.
So....at this point in our discussion, we have discussed two ways that females will happen to discover LW. The first is if they are one of the few female computer/transhumanist/etc types, and accidentally stumble onto this site. This is unlikely to result in many females, due to the gender-imbalance of those communities we are drawing from.
The second option is if a male LWer tells his SO about it. This seems more likely to succeed. I would guess that male LWers have a tendency to date more rational-minded females in the first place (The same way that I have a tendency to date more rational-minded males).
For what it's worth, my girlfriend is a lurker and found out about the site from me. Ironically, I found out about HPMOR from a female (platonic) friend of mine. Granted, that female is a Reddit editor (where she found it), so it's not exactly outside our typical demographic.