Have you ever convinced a religious person to become atheistic? How did you do this? How long did it take? Were the people in some sort of life crisis, or were they just living along?
This is probably a quite difficult task of persuasion. So stories how people were successful at it could be very interesting to improve ones' persuasion abilities.
Relatedly, it might be interesting to know what religious groups have gathered on techniques to convert people to their religion - are there some manuals/techniques floating around?
Oh, I agree entirely: if you are soundly convinced that you have been wrong, then you have become less wrong. You win!
It's easy to say that, and relatively easy to see why it's true. It's much harder to convince all of the parts of myself that, when I see that I'm wrong, admitting it, and changing my mind, is a good thing. There is some part in-built part of me that views it as losing -- as accepting a defeat in front of an opponent.
To be a little florid: this is a relatively weak agent in me, and I usually succeed in ignoring him. But I still hear him. I'd rather he shut up. He offers, essentially, a general counterargument against me changing my mind, and is thus an impediment to updating on new evidence.
It's not just that you win by becoming less wrong.
My point was that at least with some people, you gain in status when you admit you were wrong.