The eye-rolling:

People tend to hear about the group from co-workers (usually at tech companies) or through a blog called LessWrong, associated with the artificial-intelligence researcher Eliezer Yudkowsky, who is also the author of the popular fan-fiction novel ‘‘Harry Potter and the Methods of Rationality.’’ (Yudkowsky founded the Machine Intelligence Research Institute (MIRI), which provided the original funding for CFAR; the two groups share an office space in Berkeley.) Yudkowsky is a controversial figure. Mostly self-taught — he left school after eighth grade — he has written openly about polyamory and blogged at length about the threat of a civilization-ending A.I. Despite this, CFAR’s sessions have become popular.

I think this is a fair description and the eye-rolling is really the "despite this" which is comprehensible. More strong is this:

Compulsive and rather grandiose, Yudkowsky is known for proclaiming the imminence of the A.I. apocalypse (‘‘I wouldn’t be surprised if tomorrow was the Final Dawn, the last sunrise before the earth and sun are reshaped into computing elements’’) and his own role as savior (‘‘I think my efforts could spell the difference between life and death for most of humanity’’).

but backs it up with quotes.

I read the comments at the NYT-- part of the issue is people pattern-matching to est and part of it was sticker shock at the price. I don't know whether there's anything to be done to the similarity to est (basically that it's a very intense workshop, even though there's no upselling). I'm curious about whether offering it as a series of six-hour one-day workshops would be a bad idea.

There were also a bunch of people who said it wasn't different from CBT or someusch. I think the price is less than a year's worth of therapy, and I wonder how the results compare.