Thanks for your response! I've worked in and around China for a long time and also read extensively on China (highly recommend "The Party" by Richard McGregor). So while I am not an expert by any means, I have at least a base of knowledge and experience more than the average joe.
Honestly, the NBA doesn't have the moral compass to take this sort of action, nor does really any large US corporation. Even Google only pulled out of China when it didn't matter. They were so behind in search and maps in Baidu, so when they left "due to censorship", it didn'...
Except China already banned the NBA for a year due to some seriously softball comments over HK with zero domestic repercussions. It's just set to unban now. While this was during covid and people were obviously distracted, your scenario had already happened, and you didn't even realize it because nobody in China cared!
The Chinese government controls the message completely. The NBA is banned? It's the NBAs fault for interfering in China's domestic affairs.
Uighers have been demonized as terrorists in Chinese society for two decades. Imagine if Texas was the ...
I think 100m is overstating the hardcore fan base by at least a factor of 10. You can do some fermi analysis to come up with a better ballpark number. Start with the middle class, further segment by young males, further segment by interest in NBA, then multiply by a hardcore fan factor ratio, which you could estimate by taking the ratio in the USA and applying a discount rate.