The three parts of that paper that I found most interesting were:
Concentrated affect beats diffuse affect. Everybody knows what "obnoxious" means but "intelligent" could mean alot of different things, therefore obnoxious wins, carries a higher weight in the averaging of the descriptions.
"More precise affective impressions reflect more precise meanings and carry more weight in impression formation, judgment, and decision making."
The fact that more people chose to accept a gamble when a small loss was involved, because the
The three parts of that paper that I found most interesting were:
... (read more)Concentrated affect beats diffuse affect. Everybody knows what "obnoxious" means but "intelligent" could mean alot of different things, therefore obnoxious wins, carries a higher weight in the averaging of the descriptions. "More precise affective impressions reflect more precise meanings and carry more weight in impression formation, judgment, and decision making."
The fact that more people chose to accept a gamble when a small loss was involved, because the