All of michaelkleber's Comments + Replies

The "don't have to be personalized" part of your argument rests on the "4% less revenue" statistic from Marotta et al. (2019), but that seems to be a very bad source.  Here's Garrett Johnson's literature review slide: https://twitter.com/garjoh_canuck/status/1318989360407236609.

Of the six studies, five (from academia, industry, and government sources) come to the conclusion that removing personalization would cost websites somewhere between 50% and 70% of their revenue, and one concludes 4%.  Moreover, the Marotta paper rests on subtle statistica... (read more)

1pharadae
Good points, I'll look into the other studies at another time. I remember a german newspaper actually switching completely to non-targeted ads after their own experiment, but can't find the source anymore. I'll comment it here, if I find it again. Thanks especially for your transparency on your Motivation and Disclaimer.