None of your ideas ring in the least bit true for me as an explanation of why I like BDSM. I think the original article is much closer to the mark in linking it to the enjoyment of spicy food, horror movies, rollercoasters, computer games, or intellectual challenges.
I second pretty much everything said by ciphergoth in this thread.
I think it's clearer if the word "masochism" is reserved for sexual masochism. While some items on Phil's list might be related to masochism, but with others, the link is more tenous. For instance, masochism and self-defeating behavior are really different phenomena. Spicy food is probably closer than something like exercise or videogames.
Masochism also also has some psychological characteristics that are different from anything on the list, such as subspace).
Followup to Stuck in the middle with Bruce:
Bruce is a description of masochistic personality disorder. Bruce's dysfunctional behavior may or may not be related to sexual masochism [safe for work], which is demonized by most people in America. Yet there are ordinary, socially-accepted behaviors that seem partly masochistic to me:
Question 1: Can you list more?
Question 2: Doubtless some of the behaviors I listed have completely different explanations, some of which might not involve masochism at all. Which do you think involve enjoying pain? Can you cluster them by causal mechanism?
Question 3: When we find ourselves acting masochistically, should we try to "correct" it? Or is it part of a healthy human's nature? If so, what's the evolutionary-psych explanation? (I was surprised not to find any evo-psych explanations for masochism on the web; or even any general theory of masochism that tried to unite two different behaviors. All I found were the ideas that sexual masochism is caused by bad childhood models of love, and that masochistic personality is caused by other, unspecified bad experiences. No suggestion that masochism is part of our normal pleasure mechanism.)
Some hypotheses:
My guess is that, if it's a side-effect (e.g., 3) or a non-causal association (4), it's okay to eliminate masochism. Otherwise, that could be risky.
These all lead up to Question 4, which is a fun-theory question: Would purging ourselves of masochism make life less fun?
ADDED: Question 5: Can we train ourselves not to be Bruce without damaging our enjoyment of these other things?