I did try it, and that is exactly what I turned out doing. I touched it softly, and sometimes pressed down on it with a finger. And it works! Better than anything I've ever tried putting on it. I don't know why I didn't know this simple trick. Of course people (my parents, for example) always say you shouldn't scratch, but no-one explained that it makes the itch go away faster, just that scratching can break the skin and maybe cause infection.