You can't make anyone look at anything. Ok, maybe a bright flashing light, but that's not a lot of information.

Consent is essential. Look at how people dodge advertisements most of the time.

I suspect that raising the sanity waterline (possibly a bad metaphor, because it leaves out the minds of the people we're trying to influence) needs to be thought about more clearly-- which people are we trying to influence, and what exactly are we trying to accomplish?