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Desrtopa comments on Rationality Quotes April 2013 - Less Wrong
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Well, it certainly didn't stop Jack Sparrow from being a beloved character.
You can be ruthless and popular, if you're sufficiently charismatic about it.
It also helps to be fictional, or at least sufficiently removed from the target audience that they perceive you in far mode.
I'd say that it's possible to be ruthless and popular even among people who're familiar with you, as long as you keep your ruthlessness in far mode for the people you're attempting to cultivate popularity amongst. Business executives come to mind, and the more cutthroat strains of social maneuverers.
Dunno mate, I could name a few US Presidents and non-US leaders.