A newspaper is better than a magazine. A seashore is a better place than the street. At first it is better to run than to walk. You may have to try several times. It takes some skill, but it is easy to learn. Even young children can enjoy it. Once successful, complications are minimal. Birds seldom get too close. Rain, however, soaks in very fast. Too many people doing the same thing can also cause problems. One needs lots of room. If there are no complications, it can be very peaceful. A rock will serve as an anchor. If things break loose from it, however, you will not get a second chance.

Is this paragraph comprehensible or meaningless? Feel your mind sort through potential explanations. Now watch what happens with the presentation of a single word: kite. As you reread the paragraph, feel the prior discomfort of something amiss shifting to a pleasing sense of rightness. Everything fits; every sentence works and has meaning. Reread the paragraph again; it is impossible to regain the sense of not understanding. In an instant, without due conscious deliberation, the paragraph has been irreversibly infuesed with a feeling of knowing.

Try to imagine other interpretations for the paragraph. Suppose I tell you that this is a collaborative poem written by a third-grade class, or a collage of strung-together fortune cookie quotes. Your mind balks. The presense of this feeling of knowing makes contemplating alternatives physically difficult.

Robert Burton, from On Being Certain: Believing You’re Right Even When You’re Not reminding me of Epiphany Addictions