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Nornagest comments on Open thread, Jan. 26 - Feb. 1, 2015 - Less Wrong
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It's an interesting idea but I'm not sure it has the psychology behind crowdfunding right. It seems to be constructed to minimize the risk donors carry in the event of a failed campaign, and to maximize the perceived leverage of small donations; but it does that at the expense of bragging rights and fine-grained control, which might make a lot of donors leery. I think you could probably tweak it to solve those problems, though.
It also does nothing at all to solve the accountability issues of traditional crowdfunding, but that's a hard problem. I wouldn't even mention it if they hadn't brought it up in the introduction.
(Also, that's some ugly-ass web design. I get that they're trying to go for the XKCD aesthetic, but it's... really not working.)
Yes, crowdfunding is mostly based on trust, not accountability. But a service that's funded continuously over time (the Snowdrift.coop model) ought to be inherently more accountable than a single campaign/project.
Yeah, it's more accountable than Kickstarter funding, but not more accountable than Patreon funding.
I think it's been constructed to maximize democracy -- the crowdthink determines the flow of money. I can't tell if the author considers the inevitable snowballing to be a feature or a misfeature (or even realizes it will happen).