I think it pattern-matches on a "correct" behavior, but is self-defeating; it pattern-matches on the idea that women, like men, want to have casual sex. The "correct" behaviors, are indeed, being something of a jerk, but is self-defeating because it assumes rudeness is the desired quality, rather than a signal of a desired quality: Jerks aren't likely to pester you for follow-up dates, which is to say, they are actually interested in strictly casual sex.

The reason women who want causal sex are attracted to Jerks isn't because they aren't likely want follow up dates, it's because if getting the father to help raise the kids id out of the question, you want the best possible sperm. Granted today the women is likely to use a condom or abort because she doesn't want children, but that's adaptation execution for you.