N.B.: This discussion isn't up for mainstream article status, as far as I'm concerned (unless someone else wants to take it and run with it). I just didn't know how else to direct an important question to the LW community in general.
I'm currently a first-year university student in Vancouver, Canada, attending UBC. I have a trust fund and otherwise I will not need to worry about paying for my undergraduate degree. I am open to the idea of going to grad school. So, I have the luxury to take my time in my studies and there are lots of options I can choose from. Majors I'm considering are Cognitive Systems, Economics (and philosophy or math or stats), English, Philosophy and History of Science, Mathematical Sciences/CompSci, or Psychology. I'm open to other options. So, have at it with your suggestions.
Specific Questions:
Should I care more about making money or doing something that I have a "passion" for?
How will this allow me to maximize my production of utilons?
What else should I keep in mind?
I always advise in favor of a double major with one major being something sciencey and quantitative (math, natural science, engineering, computer science, et cetera) and the other being something you care about. If those categories overlap, then you have less work to do.