I have some experience with this.
Some "facts" just set my spidey-sense tingling, and I find it usually well worth the time to check out the references in such case. In general, with the slightest doubt I will at least Google the reference and check out the abstract - this is quick and will at the least guarantee that the source does exist.
Particular things that set my spidey-sense off are:
Let's look at some specifics of the page you cite - at the outset we note that it's designed to be sensationalistic, a marketing brochure basically. It's up to you to factor that into your assessment of how much you trust the references.
Also, this is a Web page, so I get suspicious on principle that no hyperlinks are provided.
"As many as 98,000 people die in hospitals each year as a result of medical errors" - doesn't feel implausible, but a quick Google for US annual death rate - it turns out to be twice the death rate for suicide. This document seems to contradict the finding, I'd check out the reference
This number may not only include US data.
What I'm trying to figure out is, how to I determine whether a source I'm looking at is telling the truth? For an example, let's take this page from Metamed: http://www.metamed.com/vital-facts-and-statistics
At first glance, I see some obvious things I ought to consider. It often gives numbers for how many die in hospitals/year, but for my purposes I ought to interpret it in light of how many hospitals are in the US, as well as how many patients are in each hospital. I also notice that as they are trying to promote their site, they probably selected the data that would best serve that purpose.
So where do I go from here? Evaluating each source they reference seems like a waste of time. I do not think it would be wrong to trust that they are not actively lying to me. But how do I move from here to an accurate picture of general doctor competence?