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Clarity comments on Open thread, Feb. 01 - Feb. 07, 2016 - Less Wrong Discussion
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What does the evidence have to say about where to send effective altruism and/or rationality related (startups? happenings?) media release or news item to help it go viral' and get picked up by other news sources? Google Advertising? Facebook Advertising? The ethnic newspaper that operates in the next city over? Starting a meetup thread? Reuters? a Change.org petition? The Senate sub-committee on the boogey man?
Send them everywhere and measure the impact.
You could create a page with a few different URLs, then use different URLs for different distribution channels, and measure the page views and the conversion rates for each channel separately.