From their site:
OpenAI is a non-profit artificial intelligence research company. Our goal is to advance digital intelligence in the way that is most likely to benefit humanity as a whole, unconstrained by a need to generate financial return.
The money quote is at the end, literally—$1B in committed funding from some of the usual suspects.
If value alignment is sufficiently harder than general intelligence, then we should expect that given a large population of strong AIs created at roughly the same time, none of them should be remotely close to Friendly.