The subject has already been raised in this thread, but in a clumsy fashion. So here is a fresh new thread, where we can discuss, calmly and objectively, the pros and cons of the "Oxford" version of the Many Worlds interpretation of quantum mechanics.
This version of MWI is distinguished by two propositions. First, there is no definite number of "worlds" or "branches". They have a fuzzy, vague, approximate, definition-dependent existence. Second, the probability law of quantum mechanics (the Born rule) is to be obtained, not by counting the frequencies of events in the multiverse, but by an analysis of rational behavior in the multiverse. Normally, a prescription for rational behavior is obtained by maximizing expected utility, a quantity which is calculated by averaging "probability x utility" for each possible outcome of an action. In the Oxford school's "decision-theoretic" derivation of the Born rule, we somehow start with a ranking of actions that is deemed rational, then we "divide out" by the utilities, and obtain probabilities that were implicit in the original ranking.
I reject the two propositions. "Worlds" or "branches" can't be vague if they are to correspond to observed reality, because vagueness results from an object being dependent on observer definition, and the local portion of reality does not owe its existence to how we define anything; and the upside-down decision-theoretic derivation, if it ever works, must implicitly smuggle in the premises of probability theory in order to obtain its original rationality ranking.
Some references:
"Decoherence and Ontology: or, How I Learned to Stop Worrying and Love FAPP" by David Wallace. In this paper, Wallace says, for example, that the question "how many branches are there?" "does not... make sense", that the question "how many branches are there in which it is sunny?" is "a question which has no answer", "it is a non-question to ask how many [worlds]", etc.
"Quantum Probability from Decision Theory?" by Barnum et al. This is a rebuttal of the original argument (due to David Deutsch) that the Born rule can be justified by an analysis of multiverse rationality.
Those numbers don't have to be equal. They only have to be equal in a "many minds" version of "many worlds", where observations are all that exists anyway. More precisely, in Many Minds, the only branching you care about is the branching of observers, and the only "parts of the whole" that are given existential status, are parts of the wavefunction which correspond to experiences. So you never speak of just having "an electron in a spin-up state", but only of "someone observing an electron in a spin-up state". Clearly a viable many-worlds theory must at least have the latter - it must at least say that branches exist in which observers are having distinct and definite experiences - or else it makes no connection to reality at all. But to ascribe reality only to observer-branching, and not to the branching of lesser physical systems, is a remarkably observer-centric ontology; it's hard to see what advantage it has over "consciousness collapses the wavefunction".
In any case, the real point here is that you can't defend the "no definite number" argument by constructing a contrast between observation and existence, because observers and experiences themselves exist. In a Many-Worlds context, the observer is not outside of physics. The observer has a physical state, the experience is a physical state. You use the expression, "how many times something is observed". How can that expression have meaning, unless observations exist, and exist distinctly enough to be counted? So if you're in a Many-Worlds ontology and counting experiences, but you insist that worlds can't be counted, then what exactly are you counting? Where are these distinct countable experiences located?
If A is observed, then A has an observer; when you say A is "observed more" than B, you are saying that the observer of A "exists more" than the observer of B.
Is this theory one that is advocated by actual physicists? If so that is scary!