There are a lot of explanations of consequentialism and utilitarianism out there, but not a lot of persuasive essays trying to convert people. I would like to fill that gap with a pro-consequentialist FAQ. The target audience is people who are intelligent but may not have a strong philosophy background or have thought about this matter too much before (ie it's not intended to solve every single problem or be up to the usual standards of discussion on LW).
I have a draft up at http://www.raikoth.net/consequentialism.html (yes, I have since realized the background is horrible, and changing it is on my list of things to do). Feedback would be appreciated, especially from non-consequentialists and non-philosophers since they're the target audience.
I think the fake-FAQ format is good when you can use it to skip to the interesting things. I wouldn't read an essay but if I could just read two answers that interest me, I might read the rest too. This being said, in the Cons-FAQ a lot of questions refer to previous questions which of course completely destroys this advantage.