Some groups really are much less hierarchical than others, though. Think kids in middle school/high school at one end of the continuum and flat-structured silicon valley startups at the other end. (Paul Graham: "I never had to manage anyone in our startup, even though I was the president. The other hackers were my peers, and would have given me the raspberry if I'd tried to "manage" them. We operated by consensus.")
Maybe as you get to be Google/Facebook-sized there's more pressure for hierarchy to develop?
I found myself disagreeing with a lot in the article.
For example, he defines status as social influence, then interprets a number of things as a loss of status, while in fact they are means of increasing influence. The most clear example is an apology. An apology can increase your influence. More generally, acting submissive to someone can greatly increase your influence over them.
A community is a group of people who agree on how to measure status among their members.
That is a useful idea, though I'd tweak it a little. Define a community by some shared set of measures of social status, but don't claim a comprehensive consistency on social status between members. I go social dancing a lot. Dancing well increases your social status. We share that in common. But we all certainly don't agree on a comprehensive measure of social status.
Great article. Money is a sort of distilled modern extension to social status that lets us cooperate with complete strangers by assigning them an "effective status". Something like money is neccesary when the social graphs become very sparse, because we otherwise won't know how much to cooperate with our (largely unknown) neighbors.
A thought: Think of the relative influence of money and social status as an exchange rate. The less connected a social structure is, the more status ambiguity, and the greater the relative influence of money?
http://www.meltingasphalt.com/the-economics-of-social-status/
Discusses a number of aspects of social status, including the "social status as currency" concept that Morendil and I previously wrote about.
But the part that I found the most interesting was the idea of defining communities via their status standards:
The article has a lot more.