Typology: since not elsewhere disambiguated, divestment will be considered a form of shareholder activism in this article.
The aim of this call for information is to identify under what conditions shareholder activism or divestment is more appropriate. Shareholder activism referrers to the action and activities around proposing and rallying support for a resolution at a company AGM such as reinstatement or impeachment of a director, or a specific action like renouncing a strategic direction (like investment in coal). In contrast, divestment infers to withdrawal of an investment in a company by shareholders, such as a tobacco or fossil fuel company. By identifying the important variables that determine which strategy is most appropriate, activists and shareholders will be able to choose strategies that maximise social and environmental outcomes while companies will be able to maximise shareholder value.
Very little published academic literature exists on the consequences of divestment. Very little published academic literature exists on the social and environmental consequences of shareholder activism other than the impact on the financial performance of the firm, and conventional metrics of shareholder value.
Controversy (1)
One item of non academic literature, a manifestos on a socially responsible investing blog (http://www.socialfunds.com/media/index.cgi/activism.htm) weighs up the option of divestment against shareholder activism by suggesting that divestment is appropriate as a last resort, if considerable support is rallied, the firm is interested in its long term financial sustainability, and responds whereas voting on shareholder resolutions is appropriate when groups of investors are interested in having an impact. It’s unclear how these contexts are distinguished. DVDivest, a divestment activist group (dcdivest.org/faq/#Wouldn’t shareholder activism have more impact than divestment?) contends in their manifesto the shareholder activism is better suited to changing one aspect of a company's operation whereas divestment is appropriate when rejected a basic business model. This answer too is inadequate as a decision model since one companies can operate multiple simultaneous business models, own several businesses, and one element of their operation may not be easily distinguished from the whole system - the business. They also identify non-responsiveness of companies to shareholder action as a plausible reason to side with divestment.
Controversy (2)
Some have claimed that resolutions that are turned down have an impact. It’s unclear how to enumerate that impact and others. The enumeration of impacts is itself controversially and of course methodologically challenging.
Research Question(s)
Population: In publicly listed companies
Exposure: is shareholder activism in the form of proxy voting, submitting shareholder resolutions and rallying support for shareholder resolution
Comparator: compared to shareholder activism in the form of divestment
Outcome: associated with outcomes - shareholder resolutions (votes and resolutions) and/or indicators or eventuation of financial (non)sustainability (divestment) and/or media attention (both)
That is a good point. The stock market is probably more competitive than whatever market the company is in, so, for every one moral investor, there are infinite more that are amoral.
Again, that is a good point, and I already had it in mind when I posted my reply. The person I was replying to did not articulate it correctly.
Still, I do not think the original question should be dismissed outright. The fact is that not even the stock market is perfectly competitive. There are not infinite players in either side. For instance, if you look at Islamic countries, you can find countries where close to 100% are religious https://en.wikipedia.org/wiki/Islam_by_country. I can imagine how a religious figure could possibly bankrupt a company by talking to banks alone and draining the company out of capital (without ever talking to customers). My point is that even in highly competitive markets maybe activists can have an influence. I find it very unlikely. I still think dismissing that question outright is anti-scientific.
Sure, if you could coordinate with almost all players in a market and got them to agree to give up financial gain to achieve your goals without any defecting then it would work. Though that's a mighty big "if" in any large market.