I think EY just mistakes the mental calculations involved. Who is thinking that they're in a position to bargain with groups of thousands or millions? The org does what it does, and you decide whether you think adding your shoulder to their wheel is the most effective use of your time.
A simpler explanation is that nonconformists don't wish to conform, and would rather do whatever they do their way. Some people value autonomy more than others, are more annoyed with what they see as inefficiencies, and more uncomfortable with a lack of control. On the flip side, some people are more driven to join a group, to belong, and are happy to do what they're told.
I don't think EY actually suggests that people are doing those calculations. He's saying that we're just executing an adaptation that functioned well in groups of a hundred or so, but don't work nearly as well anymore.
Today's post, Your Price for Joining was originally published on 26 March 2009. A summary (taken from the LW wiki):
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